Justin Bieganek Helps the City of St. Paul Reduce Waste

Justin Bieganek’s (B.S. Design Communications ’97) firm

took the city of St.Paul’s new “All In” waste reduction program to the next level. A new video by Beganik Strategy + Design uses characters speaking in five different languages to be inclusive of the broadly diverse city and grow awareness of the recycling program; the key to a huge impact from the city’s new approach.

“We listened and provided the City of Saint Paul with a new branding campaign that has the tools necessary to engage Saint Paul residents in an innovative recycling program,” said Bieganek. Click below to watch the video for a sense of the unique clarity Bieganek’s firm brought to the “All In” program.

Bieganek, who started his firm in 1998, served
as President of the Design Student & Alumni Board from 2009 – 2010.

The “All In” program launched in April. More on Beganik Strategy + Design‘s work, the campaign, and the program here.